{
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 "currency": "$",
 "brand": {
  "name": "Foldwise",
  "tagline": "Every contract, one clear page.",
  "descriptor": "Contracts & invoices for small design studios",
  "accent": "#ff5a1f",
  "mode": "dark",
  "font": "grotesk"
 },
 "logo": {
  "type": "mark",
  "shape": "fold"
 },
 "headline": "Stop chasing *paperwork.*",
 "features": [
  {
   "ui": "list",
   "title": "Every contract, tagged",
   "caption": "Status, client and due date, read for you.",
   "data": {
    "title": "Contracts",
    "subtitle": "6 active  ·  3 awaiting signature",
    "action": "Auto-tag",
    "rows": [
     {
      "name": "Brand identity",
      "client": "Northwind Coffee",
      "amount": 4800,
      "due": "Nov 12",
      "status": "signed"
     },
     {
      "name": "Annual report",
      "client": "Meridian Bank",
      "amount": 3600,
      "due": "Nov 14",
      "status": "signed"
     },
     {
      "name": "Packaging system",
      "client": "Oatly & Sons",
      "amount": 7250,
      "due": "Nov 18",
      "status": "sent"
     },
     {
      "name": "Website redesign",
      "client": "Halden Studio",
      "amount": 12400,
      "due": "Nov 21",
      "status": "review"
     },
     {
      "name": "Poster series",
      "client": "Fjord Fest",
      "amount": 3300,
      "due": "Nov 25",
      "status": "sent"
     },
     {
      "name": "Motion kit",
      "client": "Plume Records",
      "amount": 2900,
      "due": "Nov 28",
      "status": "signed"
     }
    ]
   }
  },
  {
   "ui": "calendar",
   "title": "Invoices that chase themselves",
   "caption": "Reminders go out before anything is late.",
   "data": {
    "title": "This week",
    "subtitle": "Invoices due and reminders",
    "toggle": "Auto-remind",
    "totalLabel": "Due this week",
    "startDay": 10,
    "today": 1,
    "rows": [
     {
      "day": 1,
      "name": "INV-1042  Brand identity",
      "client": "Northwind Coffee",
      "amount": 2400,
      "status": "sent"
     },
     {
      "day": 2,
      "name": "INV-1043  Packaging system",
      "client": "Oatly & Sons",
      "amount": 3625,
      "status": "sent"
     },
     {
      "day": 4,
      "name": "INV-1044  Annual report",
      "client": "Meridian Bank",
      "amount": 3600,
      "status": "pending"
     },
     {
      "day": 5,
      "name": "INV-1045  Motion kit",
      "client": "Plume Records",
      "amount": 1450,
      "status": "paid"
     }
    ]
   }
  },
  {
   "ui": "chart",
   "title": "Cash flow you can see",
   "caption": "Revenue by month, with the peak called out.",
   "data": {
    "title": "Revenue",
    "kpiLabel": "Paid, last 12 months",
    "kpiValue": 186400,
    "delta": "+18%",
    "labels": [
     "Nov",
     "Dec",
     "Jan",
     "Feb",
     "Mar",
     "Apr",
     "May",
     "Jun",
     "Jul",
     "Aug",
     "Sep",
     "Oct"
    ],
    "values": [
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     12,
     13,
     12.5,
     14,
     15.5,
     16,
     17.5,
     18,
     19.5,
     21.5,
     24
    ],
    "peak": 11,
    "tipLabel": "October"
   }
  },
  {
   "ui": "kanban",
   "title": "Every deal in motion",
   "caption": "$44k in play, stage by stage.",
   "data": {
    "title": "Pipeline",
    "subtitle": "8 projects across 3 stages",
    "columns": [
     {
      "name": "Drafting",
      "cards": [
       {
        "title": "Wayfinding",
        "sub": "City Museum",
        "amount": 9100
       },
       {
        "title": "Menu refresh",
        "sub": "Bar Calle",
        "amount": 1800
       },
       {
        "title": "Pitch deck",
        "sub": "Tern Labs",
        "amount": 2200
       }
      ]
     },
     {
      "name": "Out for signature",
      "cards": [
       {
        "title": "Packaging system",
        "sub": "Oatly & Sons",
        "amount": 7250
       },
       {
        "title": "Website redesign",
        "sub": "Halden Studio",
        "amount": 12400
       },
       {
        "title": "Poster series",
        "sub": "Fjord Fest",
        "amount": 3300
       }
      ]
     },
     {
      "name": "Signed",
      "cards": [
       {
        "title": "Brand identity",
        "sub": "Northwind Coffee",
        "amount": 4800
       },
       {
        "title": "Annual report",
        "sub": "Meridian Bank",
        "amount": 3600
       }
      ]
     }
    ],
    "move": {
     "from": 1,
     "card": 0,
     "to": 2
    }
   }
  }
 ],
 "metrics": [
  {
   "value": "4,800+",
   "label": "design studios"
  },
  {
   "value": "$190M",
   "label": "invoiced this year"
  },
  {
   "value": "98%",
   "label": "paid on time"
  }
 ],
 "cta": {
  "label": "Start free",
  "url": "foldwise.app"
 },
 "bpm": 120,
 "music": {
  "file": "templates/launch/audio/launch_th_s5.wav",
  "pre_roll": 0.48,
  "offset": 0.02
 },
 "homeSubtitle": "3 invoices due this week",
 "homeSubtitleAfter": "2 invoices due this week"
}